Since 2001, Betsson has been part of the online-gambling landscape, with emphasis on reliable and efficient wagering in the areas of sportsbook, casino games, poker, betting exchange services and a variety of other betting opportunities. With offices and licensing in Malta, Betsson is under the auspices of Betsson Malta Ltd. According to the company’s own marketing information the poker operations are “powered by Ongame Network Ltd., which has a network license issued by the Gibraltar Government.”
What does all this mean to the potential customer and to those who are regulars with Betsson? One thing it means is that the men and women behind Betsson have several decades of experience in the gambling/sports-betting industry. The company Web site notes that “Betsson Group is a Swedish gambling group with over 40 years in the business. The Betsson Group is specialized in Internet gambling and has 150 employees.”
The founders of this wagering service began putting the technology into place in 2001. A bookmaker’s license was issued in April of that year. Wagering operations under the name Betsson actually began with a May launch in Swedish and English. Live betting was launched in the Exchange in June. Finnish-language play was added in 2003. For many, the addition of casino games in June 2003 was a major step for the company, as it added 20 “world-class casino games.” Operations advanced to several other European locations through 2004.
Betsson continued to expand through 2006 and 2007 with international sports betting and a poker application that could be played on mobile phones. CasinoEuro and CherryCasino.com were added during this period, as was Betsson Trader, which allowed betting on stocks and indexes. New operations were introduced in Peru, Serbia, Holland and Hungary through 2008. The company was named “Socially Responsible Operator of the Year” in 2009.
As mentioned earlier, Betsson offers sports book service, Exchange service, casino games, online poker, scratch-card games and other wagering options. The Exchange service is “a marketplace for betting between two or more parties with opposing views.” Scratch games have top prizes of thousands of Euros. The company offers traditional casino games such as Blackjack and Roulette of course, but players can also enjoy Casino Hold ‘Em, Video Poker and Slots. Set up an account and you can be a Bingo regular too!
First-time visitors to the home page will see a no-nonsense design that focuses on the various gaming and wagering options. For some solid reasons why Betsson is a good choice, see the menu on the right side of the main page for news of big winners at the casino, upcoming promotions and special events. As the saying goes, 18 million players can’t be wrong. Take a few minutes to visit the site and see what you think.